Do you want to buy a franchise, but you’re not confident that it’s a good idea? After all, why wouldn’t you use that initial fee to copy a big franchise’s efforts? Well, we have some news for you. Copycatting doesn’t work and there are several reasons for that.
Below we’ll explain why buying a franchise is, often, a better move than starting your business from scratch (unless you have an original million-dollar idea!). We have also included examples from our own brand, PuroClean, if you’re interested in getting involved with a franchise system that cares about supporting franchise owners in a community and service-based industry.
Franchises offer, you, the business owner, an identity that carries a strong market impact. For example, McDonalds and Starbucks are recognized worldwide for their products. The recognition and influence that comes from those little golden arches and the identifiable green circle are undeniable. That brand recognition is not something an independent start-up would be able to acquire quickly. By joining a franchise, their established brand will provide you with a bigger voice and the consumers’ trust in a crowded marketplace from day one.
The PuroClean Advantage: PuroClean has been in business since 2001 and has now over 300 franchise locations across North America. The number of locations has grown by 20% in the last two years alone. We are constantly growing, improving, and winning business awards. A big part of PuroClean’s growing franchise success is our positive relationships with many of the country’s biggest insurance providers.
Advertising, including Google ads, newspaper or magazine ads, and so on, can be highly expensive for any new business. But the survival of a business depends on effective advertising and marketing. Even if you have a great location (say, Downtown Miami), you won’t be able to compete with the same visibility. Independent business owners are typically left to rely on word of mouth and small-scale social media efforts. Franchise systems carry out local and national ad campaigns. That’s hugely beneficial to their franchise locations that ultimately impact their bottom line.
The PuroClean Advantage: Our brand can regularly be seen on local and national media outlets and has a strong marketing presence online through social media and search. We consistently plan and carry out advertising and marketing campaigns to benefit the brand and our franchise owners in their local markets, making each franchise owner an expert in their community.
Opening an independently owned business is challenging and often scary, especially if you’ve never done it before. Instead, by joining a franchise, where dozens if not hundreds of other owners have gone before you, the franchisor can guide you in the right direction using their experience in opening that specific type of business. They may provide advanced training, documented standards, and procedures, as well as grand opening tactics.
The PuroClean Advantage: After taking the initial steps to become a PuroClean owner, we provide our franchisees with valuable information on how to start their business in their area. We also offer them a digital onboarding process to reduce the time it takes to open their doors and provide a Regional Director to support them in the field. We can also lower the costs for supplies and other goods through our connections in the industry.
Even if you have past experience, you will still need special training from the franchisor. Franchise headquarters can provide training in everything from technology to transaction procedures. Ongoing and online support is typically available, as well as continuing education. It is the franchisor’s job to make you an expert in your business and coach you, allowing you to spend more time growing and less time learning hard lessons.
The PuroClean Advantage: We provide an intensive three weeks of hands-on training in our state-of-the-art $1.5 million dollar academy and provide support to each new franchise owner to set them up for success. From system and processes for marketing and training to program work with major insurance companies, our franchise owners get all the right skills and support to grow their local business.
When you buy a franchise, you can be sure the franchisor wants you to be successful. High success ratios enable them to expand their system, which is, after all, the ultimate goal. And, the stronger the franchise network, the happier and more prosperous franchise owners are. PuroClean is looking for franchise owners who believe in our culture and have a desire to serve their communities in their time of need. Our network is thriving and they can’t wait to help you build a successful franchise in your community too!
Interested in the PuroClean opportunity? Start here with a franchise kit.
About PuroClean
Known as the “Paramedics of Property Damage™,” PuroClean provides fire and smoke damage remediation, water damage remediation, flood water removal, mold removal and biohazard clean-up to commercial and residential customers. Founded in 2001, PuroClean has quickly become one of the fastest growing property restoration franchise organizations in the nation with a comprehensive network of 280-plus franchise offices across North America. PuroClean technicians are thoroughly screened, insured, and trained in utilizing the latest in mitigation technology and procedures, while operating under a strict code of ethics. Each PuroClean office is independently owned and operated. For more information about PuroClean, click here to download a franchise kit.
