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Training & Support


Your success as a PuroClean franchise owner is our priority and one of the reasons we place such an emphasis on training and certification. In fact, PuroClean offers one of the most comprehensive fire and water damage restoration training and support systems in franchising.

No Experience? No Problem

With guidance available 24/7, PuroClean’s commitment to franchise owner success is unwavering. Comprehensive support covers various aspects, including site selection and proprietary software, ensuring that as a franchise owner you have everything you need to flourish.

Start Your Journey

PuroClean team training seminar

New franchise owners begin with a three-week training at the PuroClean Academy in South Florida. At this $1.5 million dollar facility in South Florida, new owners will have hands-on training that covers technical training, sales and marketing, financials, operations and all other facets of business management. Once training at the Academy has concluded, new franchise owners are mentored on-location by a current PuroClean franchise owner.



Business administration, customer care, continuing education classes, intranet, marketing and SEO, workplace safety



IICRC WRT/ASD Courses, hands-on flood house training, exams



Project management, software training, estimating, sales and marketing, business development



On-location mentorship with a PuroClean franchise owner

A PuroClean testimonial
I love PuroClean because the other owners are so willing to help you. The home office is really trying to help all of their owners succeed, and it’s important to them. There’s no way I could have ever done this on my own.
– Tim Kreczmer, Franchise Owner
Flooded house collage

PuroClean Flood House and Property Cleaning Facility

Our IICRC-approved, 1,200-square-foot flood house is the focal point of the real-life practical training as a new franchise owner. Only one of 27 in the world, the facility is designed for you to have real-life fire and water damage restoration training for any residence in any region of the country. In March 2019, we celebrated the 100th flood in the flood house, which marked a major company milestone and is a testament to the continued high-level fire and water damage restoration training provided.

PuroClean also has a custom contents cleaning facility furnished with the latest equipment where we teach you the very best approach to cleaning damaged contents for fire and smoke damage restoration jobs. You’ll be more prepared than the competition to take advantage of huge water damage restoration and fire and smoke mitigation opportunities.

PuroClean team in the field

The PuroClean Mentorship Program

PuroClean goes the extra mile in supporting new franchise owners through its Mentorship Program. This program pairs new franchisees with experienced PuroClean owners. Over four days, on-location at the mentor’s established business, new franchise owners gain firsthand insights into the complexities of property damage restoration. This close mentoring relationship fosters an environment where newcomers can learn from seasoned professionals and benefit from their knowledge and expertise.

PuroClean owners at a conference

Continuous Support

PuroClean franchise owners are supported by a regional director who they can depend on for assistance at any time, 365 days a year. There will be additional opportunities to attend classes at the PuroClean Academy along with 24/7-accessible supplemental content at the PuroClean Online Academy. We are constantly improving and expanding its instructional content to help you and your team members with extensive training, online learning programs and technical assistance.

A training website screenshot

PuroClean Online Academy

The PuroClean Online Academy provides you and your team members comprehensive fire and water damage restoration training, online learning programs and technical assistance. Courses in the PuroClean Online Academy cover everything from how to wear the proper PPE during a Category 3 loss to understanding the very latest in remediation technology. There are courses for franchise owners and technicians alike.

Brand Identity Guide

Industry-Leading Sales and Marketing Resources

One of the advantages of being a PuroClean property restoration franchise owner is access to our proven, optimized sales and marketing program, as well as our award-winning, in-house team of professionals. Whether you plan on doing the marketing yourself or hiring a business development representative, PuroClean has the tools and systems to market the business.

  • Brand Identity Guide
    • A one-stop resource for all approved PuroClean brand information, such as approved colors, fonts, logos and marketing image palettes.
  • Online Marketing Library
    • An extensive library of print and marketing tools is available for you to make every customer’s visit memorable. You can access this library yourself or work with our marketing team to find the exact item you need for your local printing or wrapping vendor.
  • Internet Marketing Assistance
    • In addition to a personalized, optimized local website, we also assist with the setup and management of critically important business listings on Google, Bing and other local listings, along with important tips for local search engine rankings. As your business grows, you’ll have access to state-of-the-art resources for gaining and promoting customer reviews and ratings in your local area, which will increase calls and bring new customers to your door.
  • National Public Relations
    • The PuroClean PR team is constantly working to increase national brand exposure through co-marketing opportunities, award submissions, social media, interviews and more.
  • Software Solutions
    • CoreLogic Next Gear Solutions, the leading platform for property restoration businesses, provides PuroClean franchise owners with a complete suite of business software solutions. The package includes DASH for business management, LuxorCRM for strategic sales, MICA for mitigation management and ProAssist for real-time customer connections.