No Experience Necessary

PuroClean Flood House

With extensive experience in business and property damage restoration, PuroClean’s training is unparalleled. Your success as a PuroClean franchise owner is our priority and one of the reasons we place such an emphasis on training and certification. In fact, we offer one of the most comprehensive fire and water damage restoration training and support systems in franchising.

To begin your journey as a PuroClean franchise owner or start your franchise conversion, you’ll receive hands-on experience over three weeks during New Franchise Owner Training at the PuroClean Academy in Tamarac, Florida. Our expert facilities will prepare you for your new career as a PuroClean franchise owner.

The training covers full technical education in water and fire damage, mold and biohazard remediation and, carpet and upholstery cleaning. It also includes sales and marketing, operations and other training in all facets of the business. Field training is also offered at each franchise owner’s business location prior to opening your doors.

We believe well-trained owners are successful franchise owners, and because we know how our program works, it’s the best training on how to start a water damage restoration business.


PuroClean Training Highlights

  • Three-week hands-on training: technical, sales and marketing, financial, operations and all other facets of business management at our very own $1.5 million dollar facility in South Florida
  • Field training with your regional director
  • Online learning modules 24x7x365
  • Marketing and sales webinars
  • Support from your regional director and the home office any time you need it

New Franchise Owner Training at PuroClean Academy Weekly Breakdown

Week One:Business administration, customer care, continuing education classes, intranet, marketing and SEO, workplace safety

Week Two:IICRC WRT/ASD Courses, hands-on flood house training, exams

Week Three: Project management, software training, estimating, sales and marketing, business development

PuroClean Flood House and Property Cleaning Facility

Our IICRC-approved, 1,200-square-foot flood house is the focal point of the real-life practical training as a new franchisee. Only one of 27 in the world, our facility is designed for you to have real-life training in water damage remediation for any residence in any region of the country. In March 2019, we celebrated the 100th flood in the flood house, which marked a major company milestone and is a testament to the continued high level of fire and water damage restoration training provided.

We also have a custom contents cleaning facility equipped with the latest equipment, where we teach you the very best approach to clean damaged contents for fire and smoke damage restoration jobs. You’ll be more prepared than the competition to take advantage of the huge water damage restoration and fire and smoke mitigation.

You’ll be more prepared than the competition to take advantage of the huge water damage restoration and fire and smoke mitigation.

Continuous Support

Shortly after graduating from New Franchise Training, your regional director will continue support at your office for Infield Franchise Training. During this time, they’ll help you set up the operation and offer tips on making sales calls and route sales and keeping records. You’ll have all the time you need to ask questions about all aspects of the business. After this training, you’ll also have contact information for your regional director you can use at any time, 365 days a year.

There will be additional opportunities to attend classes at the PuroClean Academy along with 24/7-accessible supplemental content at our PuroClean Online Academy. We are constantly improving and expanding its instructional content to help you and your team members with extensive training, online learning programs and technical assistance.

When you join PuroClean — whether you’re new to the damage restoration industry or you seized a bolt on business opportunity — you have the entire company behind you. When you’re successful, we’re successful, and it’s our mission to make that happen.

PuroClean Online Academy

The PuroClean Online Academy provides you and your team members with extensive training, online learning programs and technical assistance. The academy will help you become more prepared so you can provide the expertise, empathy, attention and world-class customer service PuroClean customers deserve.

Courses in the PuroClean Online Academy cover everything from how to wear the proper PPE during a Category 3 loss to understanding the very latest in remediation technology. There are courses for franchise owners and technicians alike.

These courses are always available when you need them most and can provide a great foundation of fire and water damage restoration training for new hires.

Industry-Leading Sales and Marketing Training

One of the advantages of being a PuroClean property restoration franchise owner is access to our proven, optimized sales and marketing program and our award-winning, in-house team of professionals. Whether you plan on doing the marketing yourself or hiring a business development representative, PuroClean has the tools and systems to help you succeed in creating relationships that generate the work and ensure recession proof jobs.

Assets in this program are ready for you to leverage in your local market from day one, and you’ll benefit from the strength and increasing awareness of the PuroClean national brand — both online and offline. When you present a polished, consistent and attractive property restoration service image to your customers, you attract new customers by increasing their confidence to call and recommend you to others.

You are also backed by a nationally recognized PR firm that supports you at the local, regional and national level under the PuroClean brand. PuroClean is also connected with dedicated marketing experts who are working to direct homeowners in your local area to your award-winning personalized website during their time of need.

Special newsletters and webinars dedicated to sales and marketing are sent and hosted frequently to help you build your local visibility in your community. Need a special flyer for an event you’re hosting? Want to educate your local insurance agents on the best practices to prepare homes for the first winter freeze of the season? We have everything you need to elevate your business and find the success you want.

Sales and Marketing Resources Available to Owners

Brand Identity Guide – A one-stop resource for all approved PuroClean brand information, such as approved colors, fonts, logos and marketing image palettes.

Online Library – An extensive library of print and marketing tools is available for you to make every customer’s visit memorable. You can access this library yourself or work with our marketing team to find the exact item you need for your local printing or wrapping vendor.

Internet Marketing – In addition to a personalized, optimized local website, we also assist with the setup and management of critically important business listings on Google, Bing and other local listings, along with important tips for local search engine rankings. As your business grows, you’ll have access to state-of-the-art resources for gaining and promoting customer reviews and ratings in your local area, which will increase calls and bring new customers to your door.

National Public Relations – The PuroClean PR team is constantly working to increase national brand exposure through co-marketing opportunities, award submissions, social media, interviews and more.

Software Solutions — CoreLogic Next Gear Solutions, the leading platform for property restoration businesses, provides our franchisees with a complete suite of business software solutions. The package includes DASH for business management, LuxorCRM for strategic sales, MICA for mitigation management and ProAssist for real-time customer connections.

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