Opening a business is one thing; spreading the word to get customers through the door is something else entirely. But when you take advantage of a property restoration franchise opportunity with PuroClean and open your own business, you’ll be able to put our proven franchise marketing solutions and well-known brand to work right away!
Even with the power of the PuroClean brand behind you, you’ll still need to take an active role in restoration marketing for your franchise. While our experts will always be on hand to help, most of our franchise owners enjoy the marketing process because it brings them closer to the communities they serve and drives business through their doors.
There are three smart ways that you can market your property restoration franchise:
Focus On Customer Service
When figuring out how to grow your restoration business, one of the easiest and most effective franchise marketing solutions is to pay close attention to customer service. It’s essential in any industry, but especially in damage restoration, because you’ll be helping clients who are often in stressful situations. Being there to answer their questions and dependably address the critical details of their property restoration can go a very long way. Good customer service generates trust and positive word of mouth, two things you simply can’t buy. When your clients are happy with your work, they’ll tell others about their good experiences. That helps grow your business and contributes to PuroClean’s reputation for excellence, which is also bolstered by the many franchise awards we’ve won.
Become a Chamber of Commerce Member
When it comes to promoting your PuroClean business, your local Chamber of Commerce is one of the best franchise marketing solutions at your disposal. That’s why smart business owners make it a point to join theirs. When you invest in a PuroClean franchise, you’ll want to network as much and as often as possible, meeting members of your community and sharing stories and experiences with them. Chamber meetings and events are perfect opportunities to chat with community members and learn about their needs. Plus, the effect of a friendly handshake can’t be overstated, and you’ll have plenty of chances to shake hands at your local Chamber of Commerce meetings. These organizations often offer members the chance to take part in discounted marketing initiatives, making your membership an even smarter move.
Use the Power of Social Media
Social media platforms like Facebook, Instagram and Twitter are great restoration marketing opportunities that reach potential customers and tell them more about who you are, what services you offer and why community matters to you. Social media accounts are free to set up and have the potential to reach thousands of people in your area, so there’s no reason why you shouldn’t harness the power of these platforms. Being a franchise owner, you might not have time to manage these accounts yourself, so consider hiring someone to take that off your plate. It’ll be well worth the investment.
At PuroClean, we believe in supporting each and every one of our franchise owners in all their marketing efforts and every other aspect of their business! To find out more about all the ways we’re there for them, including franchise marketing solutions and our industry-leading restoration management software, get in touch today!