The Advantages of Franchising in a Privately Owned System

Here’s what you’ll learn after reading this article: 

• Private ownership allows leadership to stay closely connected with Franchise Owners, offering direct accessibility and a culture focused on continuous operational improvement. 

• Franchise Owners benefit from substantial investments in training infrastructure, AI technology, and hands-on guidance from experienced Regional Directors.  

• One of the key advantages of franchising with this system is the access to lucrative national relationships with top insurance carriers and commercial accounts that independent operators struggle to secure.  

There are many advantages of franchising in a privately owned system and the strongest franchise opportunities are often defined by franchise revenue potential, localized support, and active leadership. PuroClean, a leading property restoration franchise, reflects those qualities, and much of the brand’s growth over the last 10 years can be attributed to the leadership of Mark W. Davis, Chairman & CEO and Frank Torre, Vice Chairman.  

Whether it’s the rise of system-wide sales, the number of franchise locations, or the increase in Franchise Owner profitability, PuroClean’s statistical achievements under this leadership team are undeniable.  

• The Top Franchise Grossed $20,000,000 in 2025* 

• The Top 10% of Franchise Owners with a Salesperson Grossed $5,900,000 on Average in 2025** 

• 44% of PuroClean Franchise Owners Operate Multiple Territories 

• $80,000,000 Generated in Revenue from National Accounts in 2025 

• 82% of Franchise Owners Enjoy Operating Their Business 

One of the key advantages of franchising in a privately owned system is direct access to leadership. From each of their first days at PuroClean, Davis and Torre have offered their personal cell phone numbers to every PuroClean Franchise Owner, and in our emergency-driven business, they lead by example by always answering when called.  

No matter how busy they may be with a new initiative or project, Davis and Torre make time to listen to the concerns of Franchise Owners and help whenever possible.  

Investing in Franchise Owner Success 

Part of listening to those concerns has led to direct investments in Franchise Owner growth rather than meeting outside shareholder expectations. Under Davis and Torre’s ownership, PuroClean has continued expanding its training infrastructure with investments in advanced commercial large loss restoration, hands-on technical training, and operational development designed to give Franchise Owners the ability to compete for high-margin commercial projects that many independent operators struggle to access. 

That same investment mindset extends into technology and operational efficiency. Through partnerships like KnowHow, PuroClean Franchise Owners have access to AI tools for training and development that help standardize processes and support consistency across teams.  

Rather than treating training as a one-time event, PuroClean continues building systems that help Franchise Owners improve operationally as their businesses scale. 

Localized Franchise Support and National Relationships 

Private ownership has also allowed PuroClean to invest heavily in localized franchise training and support through its Regional Director structure. Rather than relying solely on generalized corporate support, Franchise Owners have access to Regional Directors with real-world restoration and business experience who provide ongoing operational guidance tailored to local market conditions and individual growth goals.  

This high-touch support model helps Franchise Owners navigate challenges faster, identify opportunities, and continue developing long after initial training ends. 

That same long-term investment mindset extends into PuroClean’s national relationships. Over the years, the Home Office has built relationships with three of the top five national insurance carriers, along with dozens of third-party administrators and commercial account partners—relationships that are difficult for independents to secure alone.  

These relationships help create opportunities that can flow directly to Franchise Owners at the local level while helping strengthen the overall value of the PuroClean network. 

Building a Strong Franchise Culture 

Strong franchise cultures are built through consistency and accountability, and Davis and Torre have reinforced that mindset throughout the PuroClean network for years. Phrases like “1% better each day” and “99% equals zero” have become part of the operational culture at PuroClean, encouraging Franchise Owners and Home Office Team members to continuously improve and maintain high standards across the business. 

As PuroClean looks ahead, the last decade offers a clear lesson: strong brands are built by strong leaders who put the Franchise Owner first. The advantages of a franchise become even more apparent with a privately owned franchise and leadership that remains closely connected to Franchise Owners. Through vision, execution, and a genuine commitment to the system, this ownership team has positioned us for continued success while staying true to our core values.  

For franchise candidates evaluating long-term growth potential, these investments play a major role in long-term Franchise Owner growth and scalability. With the foundation this leadership team has put in place, the PuroClean brand will stay On the Move for the next 25 years and beyond! 

To learn more about the PuroClean franchise opportunity and the advantages of franchising within privately owned franchise system, contact us today. 

*This figure represents the results of a single franchisee identified in Item 19 of our Franchise Disclosure Document (“FDD”).  Individual financial performance will vary based on numerous factors.  Prospective franchisees should carefully review the full FDD — including Item 19 — and consult with their own legal, financial, and business advisors before making any investment decision. 

**With a Sales Rep – See Item 19 of the 2026 FDD 

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