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September 15, 2026
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What Is Veteran Business Enterprise (VBE) Certification?

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Ready to start your PuroClean franchise ownership journey?

Here’s what you’ll learn after reading this article: 

  • The PuroVet Program helps military veterans transition to civilian life by offering a 25% discount on initial franchise fees and providing a pathway to official certifications. 
  • Securing a Veteran Business Enterprise or NVBDC certification gives Franchise Owners a competitive edge when bidding on corporate and federal contracts. 
  • Certified Franchise Owners can leverage their veteran status on marketing materials and websites to tap into lucrative supplier diversity programs with major corporations.  

Choosing a new career path is an important decision during the transition back to civilian life after serving in the military. While there are many options, some jobs are a better fit when it comes to applying military skills and experience to business. Notably, PuroClean provides a great opportunity for veteran business enterprise. In fact, one in every seven PuroClean Franchise Owners are veterans. 

Through PuroClean’s PuroVet Program, not only do former military members receive a 25% discount on their initial franchise fee, but these veterans can leverage qualities attained in the military such as leadership, discipline and commitment, which help them thrive as a business owner to assist people during their most challenging times. And these Franchise Owners are backed by a proven system with training and support from the company. 

The PuroVet Program also offers a pathway to NVBDC certification, attained through the National Veteran Business Development Council, which directly connects veteran business owners to supplier diversity programs at government agencies and major corporations. While PuroClean is the only restoration franchise officially accepted for certification by the NVBDC, other certifications are also available to give veterans an advantage in business.  

Certification Options 

In addition to NVBDC certification, former military members have the option to pursue Veteran Business Enterprise certification through the National Veteran-Owned Business Association after they establish a restoration franchise. This rigorous, multi-step process formally verifies that a company is at least 51% owned, operated, and controlled by U.S. military veterans.  

Once this documentation is achieved, business owners have a competitive edge when it comes to contracting and tapping into supplier diversity programs with NaVOBA’s allies in the private sector. Essentially, VBE certification helps America’s leading corporations find and confidently utilize businesses that are truly owned and operated by veterans.  

While VBE provides a major advantage when working with private companies, the U.S. Small Business Administration offers its own certifications for veteran business owners. This documentation is required to compete for sole-source and set-aside contracts from federal agencies. The SBA’s program includes certifications for Veteran-Owned Small Businesses (VOSBs) and Service-Disabled Veteran-Owned Small Businesses (SDVOSBs). Notably, certified VOSBs have additional opportunities to pursue sole-source and set-aside contracts with the U.S. Department of Veterans Affairs under the VA’s Vets First program. 

Leveraging Veteran Status 

With these certifications in hand, proving that your business is veteran owned and operated, PuroClean Franchise Owners are in a favorable position to win commercial restoration contracts, access supplier diversity programs, and build long-term revenue pipelines. 

Make sure these certifications are working for you by adding each logo to your website, social media pages, email signature and marketing materials. And make sure to mention these certifications when submitting bids and proposals in order to open doors to procurement portals and RFPs that only verified veterans have access to. Many Fortune 500 companies are actively seeking veteran-owned businesses to meet their goals to prioritize supplier diversity, so it’s important to let them know your franchise meets their requirements. 

A Powerful Combination 

These certifications proving your veteran-owned status, combined with PuroClean’s reputation in disaster restoration, elevates your business when decisions are made for contracts related to emergency response, environmental services, and facilities management. To get started on the path to owning a veteran business enterprise in the property restoration industry, visit PuroVet.com or call 855-PUROVET to learn more about the PuroVet Program today! 

FAQs 

What is the PuroVet Program and how does it help veterans?

The PuroVet Program is a specialized initiative by PuroClean designed to help military veterans transition into business ownership within the property restoration industry. To support this transition, the program offers qualified veterans a 25% discount on their initial franchise fee and provides a structured pathway to secure valuable industry certifications.

How do Veteran Business Enterprise (VBE) and NVBDC certifications benefit a franchise?

These certifications formally verify that a business is at least 51% owned, operated, and controlled by U.S. military veterans. Holding a VBE or NVBDC certification gives a franchise a powerful competitive edge by unlocking exclusive access to procurement portals, sole-source contracts, and supplier diversity programs with government agencies and Fortune 500 corporations.

Do I need to be certified before opening a PuroClean franchise?

No, you do not need these certifications beforehand. You will first establish your restoration franchise through the PuroVet Program. Once your business is operational, PuroClean’s proven system provides the training, documentation, and support needed to guide you through the multi-step verification processes required by organizations like NaVOBA and the SBA.  

Ready to start your PuroClean business ownership journey?

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