Have you seen a restoration business for sale and considered investing in a franchise, but wonder if the advantages of franchise ownership are worth the initial restoration franchise cost? After all, why wouldn’t you just use that initial fee to copy a big franchise’s efforts? Unfortunately, there are several reasons why this might be much more difficult than you imagine. The good news is that becoming a restoration entrepreneur with a recognized fire and water damage restoration franchise like PuroClean helps ensure that you will be successful in your exciting new career.
Joining the PuroClean family provides many benefits that you wouldn’t have if you did it alone, and offers the support of a nationally recognized brand with years of experience. Here are just some of the difficulties new Franchise Owners face, as well as the advantages of franchise ownership that PuroClean can offer anyone, regardless of their background or experience.
Brand Influence
Franchises offer you, the Franchise Owner, an identity that carries a strong market impact. McDonalds and Starbucks are recognized worldwide for their products, and the recognition and influence that comes from those little golden arches and the identifiable green circle are undeniable. Brand recognition like this is not something an independent start-up can acquire quickly. Joining a franchise allows their established brand to provide you with a much bigger voice and the consumers’ trust in a crowded and competitive marketplace from day one.
The PuroClean Advantage: PuroClean has been in business since 2001 and now has more than 400 franchise locations across North America. That number has grown by 20% in the last two years alone. We are constantly growing and reaching new customers and improving the service we offer and the training we provide our Franchise Owners. Our work has been recognized by the well-known and respected business awards we have received. A big part of PuroClean’s growing franchise success is the positive relationships we have developed with many of the country’s biggest insurance providers.
Advertising and Marketing Programs
Advertising, including Google ads, newspaper or magazine ads can be highly expensive for any new business, but the survival of a new venture often depends on effective advertising and marketing. Even if you have a great location, you won’t be able to compete without the same visibility of other more established or recognized brands. Independent business owners are typically left to rely on word of mouth and small-scale social media efforts that only reach a limited group of people, while franchise systems like PuroClean have the resources for nationwide water damage restoration marketing.
The PuroClean Advantage: Our brand can regularly be seen on local and national media outlets and has a strong marketing presence online through social media and online searches. We consistently plan and carry out advertising and marketing campaigns to benefit the brand and our Franchise Owners in their local markets, making each Franchise Owner an expert in their community. In addition, we are recognized throughout North America, and this increased exposure is hugely beneficial to our franchise locations as well as our bottom-line, making it a win-win situation for everyone involved in the franchise.
Opening and Operating Experience
Opening an independently owned business is challenging and often scary, especially if you’ve never done it before. Instead, by joining a franchise like PuroClean, where hundreds of other Franchise Owners have gone before you, the franchisor can guide you in the right direction using their experience in opening that specific type of business. They may provide advanced training, documented standards and procedures, as well as grand opening tactics.
The PuroClean Advantage: After taking the initial steps to become a PuroClean Franchise Owner, we provide our franchise partners with valuable information on how to start their business in their area. We also offer them a digital onboarding process to reduce the time it takes to open their doors and provide a Regional Director to support them in the field. We also lower the costs of necessary supplies and equipment through our extensive connections in the industry.
Training and Support
Even if you have past experience, you will still need special training from the franchisor. Franchise headquarters can provide training in everything from technology to transaction procedures. Ongoing and online support is typically available, as well as continuing education. It is the franchisor’s job to make you an expert in your business and coach you, allowing you to spend more time growing and less time learning hard lessons.
The PuroClean Advantage: We provide an intensive three weeks of hands-on fire and water damage restoration training in our state-of-the-art $1.5 million PuroClean Academy and provide support to each new Franchise Owner to set them up for continued success. From systems and processes for marketing and training to program work with major insurance companies, our Franchise Owners get all the right skills and support to grow their local business and make a positive impact in their communities.
The Bottom Line
When you buy a franchise, you can be sure the franchisor wants you to be successful. High success rates enable them to expand their system and reach, which is the ultimate goal. The stronger the franchise network, the happier and more prosperous Franchise Owners are. PuroClean is looking for Franchise Owners who believe in our culture and have a desire to serve their communities in their time of need. Our network is thriving and we can’t wait to help you build a successful franchise in your community too!
Interested in the limitless advantages of franchise ownership with the PuroClean family? Download a free information kit today!