From 2019 to 2023, there were more than 100 billion-dollar disasters—including droughts, flooding, freezes, severe storms, tropical cyclones, wildfires, and winter storms—across the United States. That’s an average of about 20 per year. As of November 1, there had been 24 nationwide disasters in 2024 exceeding the $1 billion mark, including 17 severe storms, four tropical cyclone events, two winter storms, and one wildfire.
With these types of restoration industry statistics, it’s no surprise that property damage services are in demand. Restoration & Remediation magazine recently held a webinar to discuss the property restoration industry trends of 2024 and provide an industry outlook for professionals in 2025. Topics included restoration projects, sustainability emphasis, and homeowner expectations.
Let’s explore some of those trends and examine why owning a PuroClean restoration franchise is a consistently profitable option.
Property Restoration Projects
R&R said property restoration contractors continue to rely heavily on projects as a significant revenue source. An industry market research report indicated half of the respondents concentrated on remodeling, and about 20% specialized in water damage restoration in 2024. Most companies shared annual revenues ranging from $1 million to nearly $5 million for services such as mold remediation, cleaning, disinfection, and odor control.
The outlook for 2025 remains positive, according to R&R. More than half of contractors anticipated revenue growth from property restoration and remediation work. This optimism is expected to persist due to the rising demand for comprehensive restoration services in response to increasing climate-related events.
An Emphasis on Sustainability
R&R found that sustainability was a key consideration for many property restoration contractors in 2024, with initiatives aimed at enhancing safety and minimizing the use of harmful chemicals.
R&R expected a growing emphasis on sustainable practices in 2025, as more property damage restoration contractors adopt eco-friendly materials and methods to comply with evolving regulatory requirements and meet rising consumer demand. A greater adoption of data-driven marketing strategies is also anticipated.
Homeowner Expectations
When it came to choosing a property restoration contractor this year, homeowners placed the highest value on clear communication and a strong reputation, according to R&R. The majority relied on word-of-mouth recommendations, previous contractor relationships, and search engines—with online reviews being particularly influential.
R&R reported a disconnect often existed in 2024 between what homeowners prioritized and what property restoration contractors believed was most important. Moving forward, homeowners are expected to continue emphasizing transparency and trustworthiness while increasingly relying on digital assessments to choose services.
PuroClean Franchise Owners are trained in The PuroClean Way, a proven approach that emphasizes exceptional communication, reliability, and service excellence, setting them apart from other restoration companies and earning the trust of homeowners.
Why Choose PuroClean
Owning a PuroClean franchise in the property restoration industry is profitable because you can generate revenue from a wide range of services, including fire and smoke damage restoration, water damage restoration, biohazard cleanup services, and more.
Being a PuroClean Franchise Owner means acquiring a turnkey business in the property restoration industry, complete with a well-established brand and proven operational models. Key benefits include ongoing training and support to develop expertise, assistance with marketing strategies, and instant brand recognition.
In addition, the property restoration industry is recession resistant. PuroClean specialists—also known as The Paramedics of Property Damage®—are always in demand regardless of economic conditions. And, with the intensity and frequency of natural disasters rising in recent years, there are no signs of business slowing down—not to mention daily incidents such as water leaks, mold infestations, and general cleaning services.
A Bright Restoration Industry Outlook
With nearly 500 locations, PuroClean will continue to expand the network and welcome new franchise growth in 2025. The franchise’s open territory system offers fire, mold, and water damage restoration opportunities across all 50 states.
Download the PuroClean franchise kit to discover how you can achieve business success while serving your community as a trusted PuroClean Franchise Owner – explore available territories today!