How Franchising Helps Scale Commercial Flood Restoration

Here’s what you’ll learn after reading this article: 

• Commercial flood restoration is a high-demand, lucrative sector with stable revenue, noting that water and freezing damage accounts for 22% of small business insurance claims. 

• The PuroClean franchise model helps Franchise Owners scale faster than independent businesses by providing IICRC-certified technical training, hands-on simulations in a specialized “Flood House,” and ongoing professional development. 

• Franchise Owners receive comprehensive operational support through structured programs like the RightStart Program, PuroMentor Program, and PuroLaunch Program, which assist with everything from initial licensing and marketing to long-term business coaching. 

Award-winning franchise support makes all the difference, especially when it comes to high margin commercial flood restoration jobs. When you become a PuroClean Franchise Owner, you’ll have access to extensive training and support systems that help you operate efficiently, serve customers professionally, and build a scalable business. 

Commercial flood restoration is one of the most lucrative and high-demand sectors of the economy today. It offers stable revenue and excellent profit margins. According to Insurance Business magazine, 22% of small business insurance claims included in an analysis covering 2020 to 2024 were related to water and freezing damage, making it the most common cause of claims.  

Each cost an average of $34,600, making it the fourth-most expensive type of claim. Water damage restoration industry trends 2025 reinforce the demand for commercial flood restoration services, which is rising due to more severe and frequent storms, localized flooding, and aging water infrastructure. 

With the franchise support systems and training that PuroClean offers, Franchise Owners are equipped with the knowledge and tools they need to scale faster in the commercial restoration market compared to independent businesses. This diversifies their revenue streams and makes their franchises more resistant to recession. 

“By increasing our commercial work, I see it aligning perfectly with my long-term goals for PuroClean,” says Ben Doebler, a PuroClean Franchise Owner in Oregon who serves the Portland metro area, including Salem and Keizer. “It diversifies our revenue, makes us more resilient during economic fluctuations, and enhances our reputation in the community as a trusted provider of restoration services.” 

Technical Training 

PuroClean begins preparing Franchise Owners to handle large loss restoration scenarios before they even open their doors. Most new Franchise Owners start their PuroClean franchise with no prior restoration experience and go through an intensive three-week New Franchise Training (NFT) program at the Home Office in South Florida. Here, they get everything they need to run a thriving property restoration franchise. This training includes hands-on practice and real-world simulations in our Flood House in South Florida, which is certified by the Institute of Inspection, Cleaning, and Restoration Certification (IICRC) and one of only 31 in the world. Franchise Owners and their technicians earn their IICRC Water Restoration Technician and Applied Structural Drying certifications while putting classroom knowledge and theories into practice. 

The technical training doesn’t stop there. Once they’re operating, Franchise Owners continue learning through PuroClean’s Online Academy and through further IICRC courses at the Home Office, including commercial water damage cleanup.  

PuroClean also partners with other industry organizations to offer specialist programs that give Franchise Owners the confidence and expertise to scale their commercial flood restoration business. 

Franchise Support 

Knowing how to clean up water damage isn’t the only important part of owning a restoration franchise — the business itself also needs to run efficiently and smoothly. Through PuroClean’s industry-leading franchise training program, Franchise Owners have this knowledge from day one. 

Through the RightStart Program, Franchise Owners are guided through onboarding by completing essential tasks like licensing, insurance, and setting up vendor accounts. New Franchise Owners learn from seasoned PuroClean Franchise Owners through the PuroMentor Program so they can witness firsthand how to balance operations with exceptional service. Then, the PuroLaunch Program steers them through their first six months in operation with custom goal plans and weekly coaching sessions with a specialized Regional Director. 

Ongoing training includes restoration commercial sales training and marketing tactics that help you build a solid customer base that extends beyond residential clients.  

This is all part of PuroClean’s proven franchise business development model, which has resulted in a 95.6% success rate in 2025*. If they have any questions along the way, they can also access support from Home Office Team Members and from PuroClean’s network of more than 500 franchise offices across the United States and Canada.  

Take the First Step Today! 

If you’re ready to dive into the commercial flood restoration industry and want to leverage the power of PuroClean’s model and recognized brand, get started in this lucrative, high-demand industry by downloading a FREE information kit today! 

* See Item 20 of the PuroClean FDD for statistical information on outlets. 

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