PuroClean President Steve White and PuroVet Consultant Paul Edelstein Spotlight Veteran Franchise Ownership
TROY, MI — The Steve Gruber Show, one of the fastest-growing syndicated talk shows in America with a reach of over 100 stations and millions of listeners nationwide, recently dedicated a full episode to PuroClean and its nationally recognized veteran entrepreneur program, PuroVet. The program featured Steve White, PuroClean President and COO, and Paul Edelstein, PuroVet Consultant, in a powerful conversation about how PuroClean is helping U.S. military veterans transition from service to successful franchise ownership.
The discussion focused on how the PuroVet program supports veterans with exclusive benefits such as franchise fee discounts, business training, SBA loan guidance, and access to high-demand restoration services.
“Our goal is to provide veterans with a clear and supported path to business ownership,” said Steve White, a U.S. Army veteran. “Veterans already bring a mindset of discipline, leadership, and service. Through PuroVet, we equip them with everything else they need to build a successful franchise and a legacy.”
Paul Edelstein expanded on how the program includes more than operational support—it provides national connections through supplier diversity partnerships.
“We help our veteran franchisees become NVBDC-certified, which opens the door to corporate contracts, procurement programs, and major supply chain opportunities,” he said.
That certification partnership with the National Veteran Business Development Council (NVBDC) was made possible by the vision and leadership of Frank Torre, Vice Chairman of PuroClean and Co-CEO of Signal Restoration Services. Torre’s long-standing friendship with NVBDC Founder and CEO Keith King laid the groundwork for the collaboration, creating a unique advantage for PuroVet Franchise Owners.
“At PuroClean, we’re not just offering franchises—we’re building futures,” said Frank Torre. “Through our relationship with Keith King and the NVBDC, we ensure our veterans gain credibility and access to Fortune 500 supply chains. This partnership is about real economic empowerment for those who served our country.”
With its coast-to-coast broadcast footprint, The Steve Gruber Show gave national exposure to PuroClean’s mission to support veteran entrepreneurship and invited veterans everywhere to explore ownership in a recession-resistant, booming $210 Billion disaster restoration industry with meaningful purpose and proven results.
About PuroClean
PuroClean is a leading property restoration franchise with over 500 offices in North America, specializing in water, fire, mold, and biohazard cleanup. Recognized for its commitment to customer service, as well as to Franchise Owner and veteran post-military success, PuroClean empowers entrepreneurs—including veterans—through proven systems and comprehensive support.
About PuroVet
PuroVet is PuroClean’s veteran-focused initiative, helping U.S. military veterans become franchise owners through financial incentives, mentorship, training, and national partnerships like NVBDC certification.
About The Steve Gruber Show
The Steve Gruber Show is one of America’s fastest-growing syndicated talk shows, airing on over 100 radio stations nationwide and reaching millions of listeners each week. Known for its bold commentary, in-depth interviews, and focus on newsmakers, policy leaders, and entrepreneurs, the show has become a trusted platform for real conversations that shape the national dialogue. Host Steve Gruber, a seasoned journalist and commentator, brings a sharp, informed perspective to issues affecting Americans—from politics and economics to business innovation and veteran affairs.
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If you’re a transitioning military veteran and want to learn more about PuroClean, PuroVet and the disaster remediation industry, visit PuroVet.com or call 855-PUROVET today!




