Recently, Veterans Radio host Jim Fausone sat down with Joseph Ortiz, an Army veteran and proud PuroClean Franchise Owner, and Paul Edelstein, PuroVet Consultant, to talk about how to achieve veteran post-military success in business ownership. The discussion also recognized the leadership of Frank Torre, Vice Chairman of PuroClean, who has been the driving force behind PuroVet.
Joseph Ortiz: From Army Service to Business Owner
Ortiz shared his journey through transitioning military service to becoming a PuroClean Franchise Owner through PuroClean’s PuroVet Program. For him, the mission was clear: continue serving his community while creating stability for his family.
What set PuroVet apart for him was the franchise training and support system. With mentorship, financial resources, and a veteran community built into the program, he found the camaraderie of service extended into his civilian career.
“It wasn’t just about owning a business—it was about helping people during some of their toughest days,” Ortiz explained.
PuroVet: A Program Built for Veterans
Edelstein emphasized that PuroVet is designed exclusively for veterans, helping them translate leadership, discipline, and teamwork into successful business ownership. The program provides:
- Exclusive financial incentives
- Hands-on training and mentorship
- Certification support through the NVBDC
“Frank has been relentless in making sure veterans are front and center in PuroClean’s mission, investing resources and energy to ensure our veteran PuroClean Franchise Owners thrive,” Edelstein said, crediting Frank Torre for spearheading the program.
Why Veterans Succeed in Restoration
In restoration work, PuroClean Franchise Owners help families recover from floods, fires, and storms—scenarios that demand calm leadership under pressure. Ortiz acknowledged that learning the business side was a challenge, but PuroClean’s mentorship gave him the tools and confidence to succeed.
Adding that veterans are uniquely equipped for this industry, Edelstein said, “They know how to stay calm under pressure, lead teams, and deliver results. That’s why they’re so successful in this business, and why our leadership believed veterans were the perfect fit for this industry when championing PuroVet.”
Leadership at the Heart of PuroClean
Fausone also highlighted that the heart of PuroClean and the PuroVet Program is strong leadership. He connected the success of veteran Franchise Owners directly to the vision and commitment of leaders like Torre, whose dedication has ensured veterans are not just given opportunities, but the tools to thrive.
This commitment to leadership has been recognized beyond the veteran business community. Torre was named to the dBusiness 500 Most Powerful Business Leaders in Michigan for the eighth consecutive year. This honor underscores the influence and impact of his leadership not just within PuroClean, but across the broader business community.
NVBDC Certification: Opening Doors
One of the cornerstones of PuroClean’s PuroVet Program is its partnership with the National Veteran Business Development Council (NVBDC). Certification ensures that veteran-owned businesses like Joseph’s are connected to billions of dollars in corporate supplier diversity opportunities.
Building Futures, Not Just Franchises
The conversation closed with advice for veterans considering their next steps. Ortiz encouraged them to trust in the skills they already have, while Edelstein reinforced that programs like PuroVet are about more than franchises; they’re about building futures for veterans and their families.
Veterans Radio host Fausone summed it up best by thanking Ortiz, Edelstein, Torre, and Steve White, PuroClean President & COO and a U.S. Army veteran, for their leadership in ensuring veterans have the resources and opportunities to thrive in business ownership.
For more information about PuroClean’s PuroVet Program, visit purovet.com or call 855-PUROVET today!
