Veteran-Owned Franchise Owners Honored at PuroVet Forum; Convention Includes Tribute to Frank Torre Sr. and Moving Ceremony Led by Color Guard
TAMARAC, FL – PuroClean, a leading property restoration and remediation franchise, reaffirmed its unwavering support for veteran entrepreneurship at the 2025 PuroClean International Convention in Grapevine, Texas. Among the convention’s many highlights was the PuroVet Forum—an inspiring event celebrating service, community, and the powerful role veterans play across the PuroClean franchise network.
The PuroVet Forum featured a candid and emotional conversation between Frank Torre, Vice Chairman of PuroClean, and Steve White, President & COO and U.S. Army veteran, who shared how military values of leadership, discipline, and service continue to shape the culture and success of PuroClean. The discussion underscored how veteran franchise programs like the PuroVet Program has become more than just a franchise incentive—it’s a national movement empowering the veteran entrepreneur to transition successfully into civilian business ownership.
A solemn tribute was held in honor of Frank Torre Sr., a U.S. Marine and decorated member of the elite WWII Carlson’s Raiders, whose legacy of courage and service continues to inspire the PuroVet initiative. The tribute was accompanied by a color guard presentation, bringing attendees to their feet in reflection and respect.
White echoed the sentiment: “As a veteran myself, I know firsthand how military experience prepares you for the challenges of business ownership. With our PuroVet Program, we’re proud to offer veterans the structure, support, and opportunity they deserve.”
Through PuroClean’s PuroVet veteran entrepreneur program, eligible veterans receive a 25% discount on the initial franchise fee, access to a nationwide network of fellow veterans, one-on-one mentorship, and comprehensive training to support long-term business success. In 2024 alone, seven new veteran-ownedfranchises have launched, and PuroClean is continuing to expand its veteran recruitment campaign nationwide.
Recognizing that military service instills leadership, resilience, and a deep commitment to community, PuroClean launched the program in 2017 to help transitioning military into business ownership and continue making a meaningful impact.
To learn more about PuroVet and veteran entrepreneurship, visit PuroVet.com or call 855-PUROVET.
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About PuroClean
PuroClean is a leading, world-class service brand for property water damage remediation, fire and smoke damage restoration, mold remediation, and biohazard clean-up services, serving residential and commercial customers across the U.S. and Canada. Founded in 2001, PuroClean now operates over 500 North American franchise locations, each independently owned and operated. With a commitment to respond within two hours, PuroClean professionals are trained in cutting-edge remediation techniques and offer 24/7 emergency services. Learn more at PuroClean.com or call 800-775-7876.
About PuroVet
PuroClean’s PuroVet program is a servant-based initiative built to empower veteran franchise owners to launch their next mission: business ownership. Backed by a proven system and a 25% VetFran discount, PuroVet offers mentorship, training, and a community of peers committed to success. To learn more, visit PuroVet.com or call 855-PUROVET.
